Iyanya Biography, Awards, and Net Worth.

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Iyanya Biography, Awards, and Net Worth.

Iyanya Biography, Awards, and Net Worth….Iyanya whose birth name is Iyanya Onoyom Mbuk is a Nigerian recording artist, stage performer, musician, and entertainer who fate struck a deal with and luckily placed among the richest musicians in Nigeria, alive. There are a few interesting things you may not have known about Iyanya. For example, do you know where he’s from, his parents, and that he can act? Yes, Iyanya can act. He made a cameo appearance at the season 3 of the television series Shuga. In other news, the “Kukere” crooner was in a relationship with Ghanaian actress Yvonne Nelson before they parted ways.

This guide takes you into more details about is Iyanya Onoyom Mbuk popularly known as “Iyanya”: his life, achievements, and net worth.

Birth and Parentage

Iyanya was born on the 31st of October, 1986 in Palm Street, Calabar South Local Government Area of Cross River State, Nigeria. He was born to a mother who was by that time a head mistress of a primary school and a father whose trade was the felling of trees (i.e., a timberman or lumberman). Sadly, both parents died in the same year, 2008 the father being 50 years old and the mother being 42 years old. It’s very amazing that Iyanya is still holding onto his birth name, Iyanya till now.

His mother, unlike his father was a strict disciplinarian who sternedly frownd at waywardness. His father, on the other hand was a gentleman, and calm-spirited. Unfortunately, both parents died in 2008 which was the same year he won the MTN Project Fame competition. They would not live to enjoy the booty from their son’s success – what a painful miss! As if that was not enough, around the same period his parents died, he lost his elder brother too.

Education

Almost all his life was spent in Calabar, from his primary to secondary and finally to tertiary education, all was completed there. The “Kukere” crooner is a graduate of the University of Calabar and has a B.A in Business Administration from this university.

Onset in the Music World

Iyanya started his music career in church at the age of 5. He was even leading the children choir at that age! Iyanya saw the university as a mere training ground, which is probably why he exchanged (to be frank, ditched!) his Business Administration (B.A) degree for a career in music.

He started by singing karaoke in local bars, night clubs, etc. Back then, he was known as “lofty” the rapper. He is said to have worked in a hotel and also sang Karaoke at a local bar he managed just after graduating from the University.

MTN Project Fame And Iyanya’s Ascension to Fame

Iyanya took the advice of his friend (KCEE) to contest for PROJECT FAME maiden edition, a talent hunt show sponsored by MTN Nigeria where he emerged winner. This achievement turned the entertainment spotlight on Iyanya and he rose to stardom on that stage that was set by MTN.

Iyanya’s Albums

Thanks to MTN Nigeria for their platform which raised this artist to fame. After emerging winner in the MTN PROJECT FAME, he released his debut album “MY STORY” in 2009, produced by CN Media Imprint and which performed below expectation given the quality of songs in it. What caused this was weak promotion and distribution system.

Iyanya went ahead and released “MY DESIRE” four years later, a second album which he release under the “MADE MEN MUSIC”; a record label which he co-founded with Ubi Franklin in 2011. The “KUKERE” track was spectacular in this album, this track was produced by D’tunes and it was a very successful track. Another successful track in this album is “UR WAIST” which he featured Emma Nyra.

Industry pundits however argue that the “Desire” album was released on by the Triple MG record label, on the 6th of February, 2013. Some of the music industry heavyweights who worked on the album include D’Tunes, Tee-Y Mix, Mr. Chido, and GospelOnDeBeatz.

The “Desire” album has 19 tracks on it with guest vocals from some of Nigeria’s finest music vixens like Tiwa Savage, Jude Abaga (M.I), Wizkid, Tekno Miles, D’banj, Yung L, Emma Nyra, Flavour N’abania, May D, etc.

Iyanya’s latest album is “Applaudise” which was released in 2015. See a summary of Iyanya’s studio albums below:

  1. My Story (2009),
  2. Desire (2013), and
  3. Applaudisse (2015).

Iyanya has a total of three albums, has done twenty two singles (plus ten in which he features), fourteen music videos, and five promotional singles.

Mentors

According to Iyanya his music idols, that is, those he looks up to and admires their music are Craig David and citing R. Kelly. He says he derives a lot of his musical inspirations from these veteran music superstars.

Record Labels

Later on, Iyanya left MADE MEN MUSIC group for Supreme Mavins Dynasty (Mavins Records) in 2016 which is owned by Nigeria and Africa’s most successful music producer, Don jazzy.

Other A-list artists who were or are still at Mavins Records include Reekado Banks, Korede Bello, Tiwa Savage, etc. Iyanya later left Mavins records to Temple Management Company where he is presently.

International Performances

Iyanya has made several appearances on international stages aside from the high-end and local ones back home. For example, it is on record that the “kukere” crooner has been a regular at the AY LIVE INVASION SHOW which was held at the Indigo arena in 2015.

Iyanya had also toured the United States of America (USA) and Canada with his record label mates Emma Nyra in the year 2013. Furthermore, he has performed at the New York fashion week Chicago shrine and also performed at the African Muzik Magazine launch in Dallas, Texas.

These are just few of the numerous international performances this young, talented artist, intriguing stage performer, and avid entertainer has made on the international scene.

Nominations and Awards

Iyanya’s hit tracks have taken him to so many places, therefore earning him many awards and continental recognitions.

Below is a list of some of his awards;

  1. African Muzik Magazine awards
  2. Channel O Music Video Awards
  3. City People Entertainment Awards
  4. City people Entertainment Awards
  5. Five Headies awards (i., Best Pop Single at the Headies (2012).
  6. Ghana Music Awards
  7. Nigerian Entertainment Awards (2013) (for hottest single of the year for the song “Kukere”)
  8. Soul Train Music Awards
  9. Artist of the year at World Music Awards (2014)
  10. Three Nigerian Music Video Awards
  11. World music awards

Endorsement Deals

Iyanya has bagged so many endorsement deals which fetched him a mouthwatering amount of money. Some of his endorsement deals are discussed below;

Iyanya signed a one year deal with Solo Phones Nigeria in 2013. This deal was reportedly worth $220,000 (35million naira). This deal was accompanied with a Toyota Prado 2014 model

Same 2013, he also signed a one year deal with Zinox Computers (Nigerian’s premier indigenous branded computers). This deal was worth $300,000 (N165million)

He also signed another deal with MTN, worth N60million.

Find Iyanya on Social Media

  1. Twitter: @iyanya
  2. Instagram: @iyanya
  3. Facebook:Iyanya

Iyanya’s Net Worth

With the numerous awards and endorsement deals, Iyanya is one of the richest musicians in Nigeria. Industry pundits estimate Iyanya’s net worth is be between $3.5million and $4.5 million.

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